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Television advertising offers small and medium size businesses the opportunity to compete directly with larger companies while simultaneously obtaining the branding and name recognition power needed to win local customers over from direct competition. Television advertising is like having hundreds of billboards strategically placed in front of a specific group of targeted buyers. Few other marketing mediums can offer such a targeted approach.
Fathom Production Studios takes the excessive cost out of this traditionally high ticket marketing option as we continuously strive to offer superior quality at a fraction of the cost of our competitors.
Commercial Quality Note: When buying a commercial that will be used to brand and market your company, you will want to ask the production company one question, Is this commercial cable quality or broadcast quality?
Cable Quality commercials are those cheap spots that annoy viewers and turn off buyers. You know the cable quality commercials - think of the ones with the car dealer dressed like Superman ready to save the public from buying a car from the lot across the street. They are the commercials that look cheap, have poor sound quality, fuzzy images and usually the owner of this small business is the star.
Broadcast Quality has a high-end premium look. They typically use professional voiceover talent, up to date background music and first-rate video footage. Think of a pharmaceutical or factory-produced luxury car commercial. Broadcast quality commercials are wonderful if you can afford them. They traditionally start at $10,000 and up. But at Fathom Production Studios, you can have the same premium quality at 1/10th of that cost. For around $1000 your company can experience the power of having a crystal clear, premium broadcast quality commercial in just a few easy steps. crystal clear broadcast quality commercial in just a few easy steps.
What do you do after you have spent hundreds or even thousands of dollars on website promotion yet the visitation you're getting isn't converting into sales? The answer is easy: you spice up your website with a "Web-Mercial!"
A "Web-Mercial" is a TV commercial that plays on your website. Think of the typical web surfer - they scan through your text and then click out of your site and in most cases, click directly into your competitor's website. Chances are, the reason they left is because there was no compelling reason to stay. Your site was lacking that certain "zing factor" that stops visitors in their tracks and prompts them to make a buying decision. Web-Mercials allow you to sink your talons into the fickle and short attention span of the potential buyer. Web-Mercials allow you to build instant credibility as you wow visitors with a premium quality and informative TV commercial on your website. Major companies are flocking to this new technology because of its high success rate in keeping visitors at their site and its proven ability to convert skeptical visitors into enthusiastic buyers. Corporations such as AT&T, Honda, Pepsi, McDonald's, Sprint, Sony, Nokia and IBM all use Web-Mercials on their websites.
"The Internet Video Commercial is the next generation of online advertising. It allows business of all sizes to broadcast messages online and deliver a television-like experience without the high cost of television." John Vail, Director of North American marketing for Pepsi-Cola.
Ready to take your marketing efforts up a notch? Put your commercial onto a convenient digital business card and stand out from your competitors. Your prospects will insert your Digital Business Card into their computer and be blown away by a 30 second TV commercial displaying your services in style. Lawyers, contractors, chiropractors, car dealers, realtors and other professionals are enthusiastically taking advantage of this new technology to promote their businesses.
Studies have shown that people keep a CD business card up to three times longer than paper business cards and brochures!
So why hand out boring traditional business cards when you can impress the masses with the latest and greatest in branding technology with your own customized CD ROM business card?
Fathom Production Studios is revolutionizing the way companies handle their marketing and sales campaigns.
This is a product that is rapidly replacing traditional paper business cards and standing out as the business card of the future! You too can produce a quality commercial in just a few easy steps.
CLICK HERE FOR WEB SITE VIDEO & COMMERCIAL TV ADVERTISING!
